> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rewatch.studio/llms.txt
> Use this file to discover all available pages before exploring further.

# UGC ad

> Describe your product for an ad filmed on a phone: hook to camera, demonstration, call to action.

“UGC ad” makes an ad in a phone filmed style: hook to camera, product demonstration, call to action.

## UGC ad

The field is called “Your product”: describe what it does, who it is for, what makes it unique. As with the avatar, you can write the text yourself (“My script”) or let the AI write it from your idea (“An idea”).

### What the app does with it

The ad always follows the same thread:

1. the hook, to camera, from the first second;
2. the product demonstration in silent shots, in close up, with real gestures;
3. the proof (result, before and after, reviews), to camera;
4. the call to action, product in hand, to camera.

The product is yours, named and described as it is. The lines sound like a recommendation between friends. Same outfit, same room, same light in all the shots. No text is drawn in the images.

### The form that works

```text theme={null}
[Product] that [what it does], made for [who], [what makes it unique]. Tone: [upbeat / understated / friendly].
```

```text theme={null}
An insulated bottle that keeps water cold for 24 h, made for athletes. One handed lid, fits in a car cup holder. Friendly tone, like advice to a buddy.
```

Add your product photo in “Product”: sharp and well lit, it appears as is in the video.

If you write the text yourself, keep the order hook, proof, call to action, in short sentences. Count about 20 words for 15 seconds.

```text theme={null}
My water bottles went lukewarm within an hour. So I got a bottle that keeps water cold for 24 h. I left it in my car all summer: still ice cold. It's linked in my bio.
```

### Before / after

> [tab] Weak
>
> ```text theme={null}
> Ad for my product, it's amazing, everybody is going to love it.
> ```
>
> No product named, no benefit, no target: the AI invents.

> [tab] Improved
>
> ```text theme={null}
> GlowDrop, a hyaluronic acid serum in a travel size, for skin that feels tight after a flight. Light texture, visible effect in two minutes. Audience: 25 to 40 year olds. Upbeat tone.
> ```
>
> A name, a proof, a target, a tone: the hook, the demonstration and the call to action write themselves.

### UGC ad settings

* **Length**: 30 s by default.
* **Photo of the person** (optional): a sharp, front facing, well lit face is used as is. Without a photo, a person is generated.
* **Voice**: “Automatic”, or a voice you impose.
* **Subtitles** on by default, **music** off (the voice comes through the phone's microphone).
* **Limit**: 1,200 characters for the text.

## Common mistakes

* **A vague product**: “a great product” gives a generic ad. Name it and describe it.
* **Promising false results**: the writing only keeps what your description says. Stay factual.
* **Adding text to display**: prices, discounts and slogans are not drawn in the image. Say them out loud.
* **Rights**: only use faces, photos and videos that you have the right to use.

See also [the references](https://docs.rewatch.studio/video/references.md) and [the voice](https://docs.rewatch.studio/tools/voice.md).


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